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Practice Marketing Essentials

POSTED: AUGUST 7, 2024

*THIS IS NOT AN ANBMT-SPONSORED COURSE.

Instructed by Scott MacIntosh, Marketing Agency Owner, Consultant & Coach

Discover effective strategies for clinic owners and healthcare professionals to boost their appointment bookings quickly, independent of relying solely on outsourcing to a marketing agency, even for those who are new to running a practice.

The course explores various marketing strategies aimed at attracting patients to your practice. It provides insights on developing a concise marketing plan and delves deeply into five key topics crucial for effectively generating new patients. These topics are often complex and can be challenging to grasp without proper guidance and instruction.

Registration Deadline: October 31, 2024

Date:*Starts the first week of September (launch date September 3, 2024)
Location:Self-Paced, 7.5-hour course *(1 year access to course) + 3 1-hour live Success Sessions, the 4th Thursday of each month at 7 Atlantic / 6 Eastern
Fee:$249.00 (ANBMT members) This course is $399.00 when offered by Second Spring. The total value saved for the course + documents + live session is $150.00 for ANBMT members. ANBMT Members → book here  

$329.00 (ANBMT network) This course is $399.00 when offered by Second Spring. The total value saved for the course + documents + live session is $70.00 for ANBMT network. ANBMT Network → book here  

(PAYMENT MUST ACCOMPANY REGISTRATION; RESERVATIONS NOT ACCEPTED)
CEUs:7.5 continuing education hours for training 1 hour for each live Success Session attend Total of up to 10.5 continuing education hours under category B CEUs– Business / Management ANBMT members can request a completed Course Verification Form for submission to the CMTNB (College of Massage Therapists of New Brunswick).

COURSE DETAILS

  • This is a self-paced, 7.5-hour virtual course. Details can be found online here.
  • Training is provided through the Kajabi platform, as is access to all tool and resource downloads, as well as live Success Sessions
  • You will have access to the training for one year
  • Success sessions are offered on the 4th Thursday of the month, 9 months of the year, at 7 Atlantic / 6 Eastern – you will also have access to these sessions for one year
  • You will be provided login information when you register and pay via Kajabi

This course covers the various types of marketing that are available to attract patients to your practice.  It shows how to create a simple marketing plan, and then spends time on the five topics that are the most useful to generate new patients, and which aren’t easy to figure out on your own.

SELF-PACED COURSE TOPICS

  • Making Your Marketing Plan
  • #1: Zeroing in on Your Ideal Patient
  • #2: Uncover the Path to Booking
  • #3: Crafting a Website for Patients, Google and You
  • #4: SEO: The Key to Enduring Online Patient Attraction
  • #5: Search Ads: Quick Solutions for More Bookings

VALUABLE TOOLS

Each module comes with a practical, comprehensive tool for you to work on the topic and create a plan for your practice.  These one-of-a-kind, copyrighted tools are typically only used within expensive consulting and marketing engagements, but now available to you within this course.

  • The Strategy Composer™ Tool
  • The Ideal Patient Persona Tool
  • The Booking Expedition™ Tool
  • The Clinic Website Checklist™ Tool
  • The Clinic Keyword Selector™ Tool
  • The Search Ad Builder™ Tool

MONTHLY SUCCESS SESSIONS

Live virtual Success Sessions the 4th Thursday of the month, 9 months of the year, at 7 Atlantic / 6 Eastern – you will also have access to these for one year using the Kajabi platform.

            Upcoming Dates:

  • September 26, 2024 7 PM Atlantic / 6 Eastern
  • October 24, 2024 7 PM Atlantic / 6 Eastern
  • November 28, 2024 7 PM Atlantic / 6 Eastern

• The instructor will highlight a featured topic each month.

• The instructor will answer questions submitted in advance by attendees.

• Other content and activities, varying in each session.

ABOUT THE INSTRUCTOR

Scott MacIntosh started Second Spring in 2019 to help health clinic owners like you build confidence and grow your practices. Since then, we’ve helped over 150 businesses succeed using consulting, marketing, and training. In my 25-year career, I’ve worked with big companies in Canada, including as a Deloitte Consulting partner from 2015 – 2019.

Now, with Clinic Growth Academy, I’m sharing what I know through training classes just for health professionals. My goal is to help you get the business skills you need without spending a lot on consultants and marketers. I want to make business, marketing, and tech affordable and easy for health clinic owners and professionals. That’s why we’ve turned our proven methods into simple training classes at Clinic Growth Academy.